When starting out with a new blog, you always rush into creating content to get your blog up and running as soon as possible. The same goes for already established blogs. Because we think it’s a numbers game we want to post content to our blog as quick as possible. The problem we all face is that we don’t consider the consequences of not writing the best possible version that we can. For this reason a lot of you out there work so hard on getting viewers to your site but they don’t end up coming back. Those days are over. By reading the Guide To Creating Better Content For Your Blog you will know exactly what to do during the process of writing content for your blog.
There are many different methods that you can use to start creating better content for your blog. For the purpose of this post I have decided to focus on the 7 most important methods of them all:
Pick a niche and stick to it
Once you have successfully started your blog it is time to start creating content. The first thing you should do is to decide in which niche your blog will be categorized. It is at this moment, that you need to specify what you are going to write about.
What is the point in creating a blog post about cats if the rest of your content is about nuclear war heads and other random topics? I know those are some over exaggerated examples to use but I need to make myself clear.
You need to concentrate all of your energy on one specific niche. All of the content on your blog needs to revolve around that niche. Google’s new algorithm update favors content that provide a lot of value to the public. When a site is concentrated in only one niche, Google will assume that your content is of greater value. By doing this you are mindlessly optimizing the SEO on your site, and that brings with it a lot of advantages. Advantages including greater amounts of organic traffic being sent by Google to your blog.
When writing about what you love or are passionate about you write with a lot more enthusiasm. This is very important to creating better content for your blog due to the fact that your writing has a certain feel to it.
Think about writing about something that you don’t like at all. Those articles won’t be fun to write and your readers can easily recognize that when reading it. When you like what you write about you engage better with your readers. The upside to writing about what you love is that it won’t be a drag when you have to start.
Keep up to date
Have you ever read a professional blog where the writer still talks as if he is living in the 1980’s? I don’t know about you but I have never? These writers are keeping up with the times. They are constantly changing the way they write their content in order to get the best response from their readers.
These big shots in your niche have already done all of the major research so why not benefit from it. You need to keep this a secret okay, I don’t want you telling them what I had just said.
You will also need to start learning the lingo of your niche. Study the way other blogs write. Why should I do this, you may ask? Well like I said, you need to benefit from the market research they have already done. If they talk/ write in a certain way it is because the market requires it of them. Use this information and follow in their footsteps.
I know it sounds like I’m telling you to do everything that the major blogs in your niche are doing. That is far from the truth. You can use their research to start with. After that you should start analyzing your own content to find what works best for your blog. For this task, I would suggest you use an analytic tool like Google Analytics.
Find out what your niche wants
Like I said in the previous discussion. You need to find out how your readers react to your writing. Am not solely talking about your writing style, no, you also need to find out what your readers want to read about. This will indicate where you should be focusing all of your energy in the future.
Like you probably know by now, it is a very difficult getting readers to your blog. When you get them there you need to try everything in your power to make sure they return. What better way to make them return to your blog than writing about the things that they want to read about.
Sending your readers surveys with questions similar to “What types of posts do you like to read the most?”, “What type of content don’t you like reading?”, “Is there anything that I could do to make your visit more memorable?” will help you get a clear picture of the direction your blog should be moving in.
Not only will writing for your readers make them return more often, their engagement rates will also be much higher. The chances of one of your readers clicking on your advertisements or buying a product through one of your affiliate marketing links are much greater.
Interested in becoming an affiliate marketer? Click here to be redirected to a guide that will show you everything you will need to know to make your first commission selling affiliate products.
Analyze and learn what works
Once again, this discussion is very closely related to the previous one.
Connecting with your already established readers is a big part of what being a blogger is all about. They are your blog’s bread and butter. But do you only want to write for a selected group of people? Probably not. For this reason, you will need to start thinking of expanding your reach. Expanding your reader base.
The only way you will be able to do that is when you start connecting with your niche. You need to connect with some of the major blogs in your niche and start creating bonds. Start creating blog circles where you can ask each other for help.
Now you can start connecting with possible readers. These are the possible extra additions to your blogging family. Once you get these new readers on board you can start analyzing your blog and its content.
Start by identifying the pages that get the most visits, pages with the highest average viewing time and the pages with the lowest bounce rates. Start creating content that is similar to these posts. Once again, I would advise you to use Google Analytics is order to get these statistics.
The only way you are going to know what truly works is by trial and error. Write a few posts and analyse them to see what your readers think and repeat the process.
The most important thing that you need to remember is that your blog will never be perfect. There is always room for improvement. The only way your blog will be successful is if you always try to make it better.
Learn from others
As I have mentioned before, it is very important to start reading articles on other blogs that are associated with your niche. Not only will this expand your knowledge of the subject you are writing about but it will also help you develop your own personal writing style.
When reading other blogs, you start to like as well as dislike some of the content you find. Utilize this information to make the writing on your blog better.
When you read something that you particularly like you need to make a note and think about it. What is it that you like so much? Is it the way the post is written or is it just the way the blogger gets his readers engaged? The great thing about the internet is that there are millions of people out there that think the same way you do. With that being said, if you like something about the way the article is written there is always people that have the same view as you do. Take this little piece of information and sculpt your own posts.
Do the same with the posts or methods that you don’t particularly like. Like I said before. If you can identify what it is that you don’t like about the post there are many others who will agree with you. Make a note and never make the same mistake.
Brainstorm like hell
Now that you have your blogger community all set up and you have already read about and connected with other bloggers in your niche it is time to start creating. Unfortunately, we aren’t creating content yet. For now, we focus on ideas.
Have you ever written a blog post and got really bad or no feedback from it at all? The reason that happened is most likely because you didn’t think your topic through well enough before you started writing. You didn’t brainstorm or plan before starting.
You need to brainstorm beforehand. By coming up with ideas before starting to write gives you the ability to make your writing piece outstanding. It needs to be so great that your readers will want to return for more.
After you have created your quality posts and your readers start returning, you need to start expanding your reach even further.
How do you get readers to your blog that aren’t regular visitors of your competition? Well, you need to start writing what your competition isn’t writing about. You need to think outside the box. This is where brainstorming plays a huge role. Sit back, relax, take a sip of that coffee sitting next to your computer and start thinking of the different possibilities.
After completing a list of all the possible topics you can write about you need to do a google search on every one of them. If you find a search result that has little to no competition you need to start writing that article as soon as possible. Before you start writing I suggest you first do some keyword research. Unclear of how to do it? Well, read this post on How To Do Keyword Research to find out more.
Write and write well
Have you ever wondered why Michael Jordan is such a good basketball player, or why Michael Phelps is close to unbeatable at the Olympics? It is because they made their passion a part of their daily routines. They started training daily. And that is what you should do to.
Now I’m not saying that you need to start practicing your writing for eight hours a day. Who has the time for that? But you do need to start dedicating time throughout your day for writing. Even if it is as little as one hour a day. During this time, you should not only be focusing on the act of writing but on bettering it as well. Reading blog post on how to better your writing and implementing those tactics is just as important as doing the writing itself. Remember, practice makes perfect.
One aspect of writing blog posts you need to focus on is the art of mastering headlines. A post like 6+1 Tips to Writing Kickass Blog Titles is a great place to start your research. If you take the information you read and apply it to the way you write I can guarantee you that your headlines will become better. And that means more click through on google search results.
Probably the most important part of your content as mentioned earlier in this post, is to keep your readers reading. What is the point in writing a brilliant article but only the first quarter of it gets read. For this reason, you need to start focusing on your introductions. Neil Patel has the ultimate guide to writing blog post introductions.
Introductions are the first few sentences that portrays the entire article. It is a short summary of what your readers should expect to find if they read further. This is also the main reason people continue reading, or leave the page. It is the most important part of your blog post. I have spent many hours figuring out the perfect introduction for a post. Writing, rewriting and rewriting it again and again till I knew it was the best I could possibly do.
That is the mindset you need to have as well. Don’t write an article and immediately post it to your blog. You need to proofread it, proofread it again, and then rewrite and extract certain parts if necessary. Your main goal is to present the best version of the blog post that you possibly can.
I hoped these steps helped you to create better content for your blog. If there is anything that you think I should know about that wasn’t mentioned above. Please leave it in the comments down below.