Writing quality content is the currency in the online blogging community. With the right amount you can rule your niche and become an authority. And becoming an authority is everyone’s dream because it has its perks.
The biggest problem to this is that you need to be able to write quality content and that is struggle all on its own. Doing the research is the easy part, the struggle begins when you have to start incorporating the data into a readable and enjoyable post layout.
Here are a few steps required to produce quality content for your blog. Assuming you have already selected the topic you are writing about, here are the tips for writing exceptional blog content.
Research your topic
This is the most important part of your writing process, because you want to be sure to give your readers trustworthy information. Even writing science fiction requires its fair share of research beforehand.
You can research your upcoming blog post using any of the following methods:
- Wikipedia: Wikipedia can be used to research almost any topic and it is mostly reliable. There is the downside that the data is easy manipulable so you might want to use one of the following methods as well.
- Google Scholar: This is my go-to source if I need to reference to academic research or quotes in my posts.
- Google Books: Citing quotes and referencing to books in your post increase your trustworthiness. There are thousands of free books online which you can use to get useful information.
Other places you can use to find information to increase the quality of your content include: The Internet Archive which has a mountain of information but it can be a gold mine, Google Public Data can be used to research topics in your niche.
Write great headlines
Humans have a short attention span. You have a span of about 3 to 4 seconds to catch their attention and make them interested in your content. This little piece of knowledge is important to you, as you will have to use it to your advantage.
A headline is a very short (three to six word) summary of your blog post. What better way to catch a reader’s attention than writing a catchy one. The trick is to write a headline that is both truthful and subjective to your article. Here is a link to a previous post 6+1 Tips to Writing Kickass Blog Titles.
Scammy headlines are the quickest way to increase your blog’s bounce rate and lose your valued readers. If you don’t give them what your headline illustrates it makes your blog untrustworthy. This in turn can decrease the amount of traffic google sends you.
Writing you researched data into a well-rounded post
You have done your research, now what? Do you post that rough data onto your blog? Of course not. This is the easiest way to scare of potential readers.
You first have to process your rough research into a readable and enjoyable post. One that your readers can read with comfort, not having to struggle and decipher what you are trying to say.
Give your readers a little bit of hope at the start of an article. Let their imagination take them away before you bring them back to reality. And I’m not talking about telling them what they just imagined will never come true, I’m talking about giving them methods to how they can reach that newly created dream.
If your post is about making money online, don’t only write for these group of readers. Enlarge your influence sphere by using farmers in your examples. Now you not only have people who want to make money online reading your posts. You also have someone with a farmer background who is now interested in your content.
Use Long Tail Keywords
Search results of short keywords are very misleading. You might be looking to start a car dealership in India. You type in “Starting a car dealership. The results you get range from starting one in Alaska to Sidney. If you aren’t specific with your search terms you won’t get exactly what you’re looking for.
Being long tail keyword specific in your post headlines or body will get you more converting traffic. The downside to this is that your traffic is likely to decrease but the upside is that you are gaining more committed readers.
I use Long Tail Pro to find highly converting keywords that are easy to rank.
Use LSI keywords for even more optimized posts
They say that the most optimized post is the one that isn’t optimized at all. And this is true. A post that is written completely to inform its readers is more likely to be ranked higher in search engines.
The reason for this is that littering your content with keywords and meta-tags seem spammy to Google’s algorithms. They would rather send their traffic to a post that is less optimized but that has better content.
To take advantage of this you need to mention as many different keywords as possible in your post, but the catch is that they have fit in naturally. If your post is about “bird breeding” make sure to add phrases like “bird feed”, “bird medicine” and “bird cages” to your post to further your reach in your niche.
The art of internal linking is when you link between your content on your blog/ website. Linking a post to other related posts in your blog make your content more relatable and trustworthy and easier to index by Google’s “spider crawlers” as wel.
Increased reading time is one of the upsides to internal linking. Readers come to your blog for one specific reason and that is to get informed and entertained at the same time. If you provide them with rich and informative content they will click the links linking to related posts which will lead to increased reading time.
Probably the easiest method for an already established blog to increase traffic is to edit its old posts by interlinking them with newer published content.
On page SEO
Your main goal when writing content is to please your readers. But in order to get those readers to your blog you first need to please Google’s “spiders”. You do this by writing quality content.
You need to show Google that your content is worth listing high in their search engines. A method to doing this is by linking your content to other authority sites in your niche.
Now I know that linking to a authority doesn’t seem like the right thing to do, due to the fact that you might be losing some of your readers. But it shows Google that your information is trustworthy and of the right quality to be listed.
Don’t forget to check out this post on SEO optimising your blog.
We live in a day and age where everyone and everything is in a hurry. You need to optimize your posts to setting up your content in such a way that people in a hurry are still able to get the entire scoop of what you were trying to say.
These methods include, using headings, sub-headings, bolding important information and writing short paragraphs.
Another great method to help increasing the scannability of your content is the use of pictures to illustrate your point. One picture is worth a thousand words right, well in this case it is worth a lot more. That amount is dependent on the rush your reader is in.
Write like an authority
You’ve heard of the saying, “Fake it till you make it”? Of course you have. Who hasn’t?
The reason this saying is well known is because it has been around for such a long time. everything that has been around for that long has to have some reasoning to it.
Even though you aren’t an authority blogger yet, you still need to write like one. If you can convince your readers that you are an authority, you can start convincing yourself. This will have a greater impact on the quality of the content you are writing.
Plagiarism is a NO NO . Now I’m not saying that you are, but your readers might think so. Don’t give them any reason to stop coming back to your website. The internet is full of information that is at your disposal for writing quality content. If you used a sentence or phrase from another site its fine. It happens. But be sure to reformat them before posting.
Imagine the embarrassment you will feel when you read through your comments and your readers call you out for plagiarism. Therefore you will need to proof read all of your content before posting it. Proofreading will show you where you can better the construction of a sentence as well as correct your spelling errors.
Use a program like Grammarly to check your content for spelling errors and traces of plagiarism.
Remember that writing content is only as difficult as you make it for yourself. You you don’t need to write scientifically researched posts. Don’t get me wrong, research is needed. As long as you provide your readers with value you are on the right track.
What tips do you have that hasn’t been listed above? I am hoping to put together a list of all the tips to creating great content for all the newcomers. Please leave them in the comments below.