Before I start… Remember that there are countless ways to monetize your blog. For me to cover all of them in one post will lead to a very long post that I can say with certainty no one will read to completion.
Therefore I have decided to make the topic “Monetize Your Blog” a series of posts each consisting of a different approach to monetizing your blog successfully. Read the other posts in this series, “Monetize Your Blog (The Marketing Way)” as well as “Monetize Your Blog (The Online Presence Way)”
The only reason you probably want to start blogging is to make money, that is exactly why you are reading this post in the first place. Now cudos to those of you who are in this for the education of your readers, but I know that the bigger percentage of you reading this right now are just going to write about some topic that you have somewhat knowledge about and monetize your blog with every possible chance you get.
I just want to remind you that there are many different ways to monetize your blog and that there are no best or worst methods. All the methods have their pros and cons. It all depends on your personal preferences.
Now to start with what you came here for. Monetizing your blog!!!
When advertising you would show another person’s content on your blog. There are different forms of advertising that you can try out and see which method best fits your liking.
Pay Per Click Advertising
You can probably guess how you’re going to monetize your blog with this method. You get paid for every click a visitor makes on these ads.
First you sign up to a provider, after which they give you code that you have to embed into your pages. They then send you contextual ads that is relevant to your content.
Google AdSense is the most widely used provider of this service, but there are many others out there.
You can find PPC adverts for your website on these popular sites:
- Google AdSense
CPM (Cost Per Mile) advertising
CPM advertising is similar to your pay per click advertising, instead you get paid by the impression (page view). This can be a very lucrative way to monetize your blog, especially if it receives a lot of traffic that doesn’t convert to clicks.
The only down side to this form of advertising is the payout rates. This is measured by the 1000 impressions, and can range anywhere from $0,50 to $5 per 1000 views.
The amount of money you can make is dependent on the advertiser you use, because the best advertisers offer the highest payout rates due to the fact that they have access to the best quality advertisers who will pay a lot to increase their product/ content visibility.
Another factor that will have an impact on your earnings is the placement of your ads on your blog. Putting ads high up in the blog will result to more impressions. Ads below the first view line are likely to get less impressions if your visitors don’t completely read your post.
Text link adverts are like those adverts you see on the first page of every google search that do not contain any images. They are mere text ads that have hyperlinks in them to redirect the clicks other websites or sales pages.
The benefit of these ads are that they can be incorporate into your content. This is very similar to affiliate linking, but you don’t get paid in commissions, you get paid in a similar way to PPC ads.
In-text ads are your normal text ads, but with a little twist. These ads are also placed in your content but instead of your normal text links being underlined once, in-text ads are double underlined so that they stand out from the normal hyperlinked text. When you hover with your mouse over them a small popup image appears.
These ads are a bit more obvious and if you are still building a following, I wouldn’t advise them because of the fact that they might put some people of and decrease your returning visitor percentages. If they are used properly they can be good way to monetize.
Advertising widgets are relatively new on the scene. An increasing amount of people are using widgets on their websites to generate some money. These widgets are designed so that they can be easily placed onto a website without any hassle, which display a mixture of PPC, text link ads and affiliate programs (the last of which will be explained in another post).
You can monetize your blog by selling space on your website for advertisers to display a banner. This can be a very lucrative method as it allows you to cut out the middleman and charge what you want for other people to advertise on your site.
Generally these deals are worked out so that you display an ad for a fixed amount of time for an agreed fee with the advertiser. The downside of this method is that you need to commit time to manage the whole process with the advertiser and that your site needs to have a lot of traffic to be considered by advertisers.
If you have a RSS Feed (which you should have) then you can follow in the footsteps of millions of other website and blog owners and start adding ads to it.
Many RSS feed generators now offer this service, so that it is even easier to implement them. Some offer CPM or PPC advertising, however you could opt to do it yourself and offer to sell sponsored messages or banners directly on your feed.
You can find adverts for your RSS feed on BidVertiser that you can implement to monetize your feed, though Google FeedBurner lets you do this as well.
Paid directory listings
This method is an alternate way of selling advertising. Unlike displaying adverts on a page, you allocate space on your website to list links to different companies and services that are related to your niche.
For example, a blog about graphic design could have a separate page that displays links to professional graphic design companies and freelance graphic designers.
You can charge for the privilege to display these links on your website. You can guarantee that the links will be seen by X amount of people per month and you can charge a monthly fee. If you had a list consisting of 500 people and charged them $5 a month, you would make $2500 per month!
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