So, you have just finished writing an amazing 2,000 to 3,000 word blog post. What now?
One thing is certain. Whether you are an established blog or just starting out, posting it to your blog and leaving it up to fate to drive traffic to it is not going to cut it. You will need to make an active effort to promote your blog post in order to drive traffic to it.
I know, this sounds like a daunting task, but before you start panicking. Here are 26 sure fire tips to promote your blog and drive traffic to your posts.
- Publish more articles
This might not necessarily sound like a promotion tip but it is still a vital part to getting traffic to your blog. The more content you have on your blog the more content you have to promote. Do the math and you will realize that your exposure increases dramatically when your blog has more content. Increase your content output rate by increasing the rate at which you wright. Here are 11 tips to writing faster
- Publish longer content
Studies show that longer posts get better search engine rankings. Another benefit is that the chance of getting social media shares are also much greater. Blog posts ranging anywhere from 2,000 words and upwards have a better chance of getting shared while posts consisting of around 2,400 are optimal. Be a little more specific in your next post and try it out for yourself if you don’t believe me. Here is an in-depth article about what your optimal post length should be “What’s the Best Length for SEO”
- Comment on other blogs
This might seem a bit spammy and it will be if you don’t do it the correct way. Promotion by comments is an art. And like any art, practice is key to perfection. Only leave comments when you truly feel you need to add something to a post. What if I told you there is a way to promote your blog without leaving spammy links in the comments? Be sure to make honest comments while having a link to your blog in your comment signature.
- Promote your blog with social media
The easiest way to get huge amounts of traffic to your blog (if done right). You will first need to gain a social following. In order to look professional your blog needs its own social media accounts. When starting out using personal social media accounts to promote your blog is fine, but as time progresses you will need to create professional accounts dedicated to your blog and its content.
- Link to other blogs in your posts
There are two main benefits to linking to other blogs in your post. The first is that linking to another blog gives your blog post better credibility, especially if the blog you are linking to has a higher authority rating than yours. The second benefit is that people are egotistic. By linking to another blog and telling the owner about it will increase the chance of him/her sharing your post with their followers.
- Try guest blogging
I can’t think of a better way to get your name out there. By doing a basic search online you can find blogs in your niche who accept guest posts. Reach out to the owners of these blogs and send them an excerpt of your writing or a link to your blog. One of two thing can happen; either you get a chance to write a guest post on their blog and link back to your blog (which will give you a massive increase in traffic), if the blog owner turns you down you still have the chance to turn him in to a regular reader of your blog. Kissmetrics has posted an in-depth guide to guest blogging that is very informative.
- Build an email list
I can’t explain how important this is to the overall health of any blog. The goal of every blog should be to increase the size of its email list. Not only for monetization purposes but for promotion purposes as well. You need to rename your email list, make it “free traffic”. You send an email to everyone in your list right after you have made a post to your blog and VOILA, instant traffic.
- Participate in forums
Forums are a long-term promotion strategy. You can’t join a forum and immediately start leaving links to your blog all over the place. Like commenting on blogs, you shouldn’t leave your link in a forum post but be sure to have one in your profile signature. When you write useful information, viewers will click on your profile and be redirected to your blog.
- Answer questions on Quora
A very easy way to get short term traffic to your site. The problem with this is that the referral traffic dies of really quickly, therefore you will need to be an active member and promote your blog posts daily. This is a bit more complex than participating in forums and commenting on blog posts. You will need to spend quite some time answering questions as thoroughly as possible and link back to your blog when relevant. The thing I like most about this is that you can grow a following as time progresses which results in more answer views and more referral traffic to your blog.
- Run a contest
Literally any type of contest that helps promote your blog. Contests can range from traffic sending to content creating contests. The key to making this a success is that the contestants should link to your blog in their content. Traffic sending contests are easy ones to start with as they can increase the amount of traffic you get to your site. The winner of the contest is the person who has sent you the most amount of traffic over a certain duration of time. You need to remember that the winner will need a prize (or a trophy).
The easiest way to get more organic traffic to your blog is by optimizing it for search engines using basic SEO strategies. These include doing basic keyword research and incorporating them into your blog posts as well as optimising the overall structure of your blog for increased performance.
- Feature other bloggers in your articles and ask them to share
Similar to #5 you will need to link back to other blogs in your niche. What makes this different to the casual linking back to a blog is that you do not necessarily link back to another blog, but rather incorporate them into your posts. Dedicate a segment in your post to a certain blog and ask the owner to share it with his followers.
- Syndicate your content to top blogs
This method consists of you reposting your blogs’ content to sites that are related to your niche. This includes sites like StumbleUpon, Medium and Scoop.It. By syndicating your blogs’ content with these sites, you increase your chances of being found. Now a days most people like to find their reading material through RSS readers. A format that these sites present.
- Include social share buttons on your site
This may sound like a no brainer but a lot of people forget to add social sharing buttons to their site. The myth of displaying as many social sharing buttons as possible has been debunked. Include a maximum of 5 social sharing buttons on your site to maximize sharing potential. Any more and you might see a decrease in the amount of shares your post gets.
- Interview experts in your niche
This method has two benefits to it. Firstly, you will have content from an authority on your site which in itself will increase traffic to your site. The second benefit is that the interviewee will feel obligated to share your post with his/her followers.
- Optimize your blog for social sharing
No, I’m not talking about incorporating social sharing buttons as mentioned in #14. Make sure your content looks good when being shared on social media. You might need to use a nicer picture or even shorten the title and description of your post to make it more presentable on social media platforms.
- Join blogger support communities
What is the easiest way to learn to promote and increase traffic to your blog posts? Probably from the people who have already mastered the art. Join blogger communities where they help each other out. Whether asking for guidance or for social shares, blogging communities work like a bomb.
- Run a traffic contest
Getting traffic is a very difficult process, so why not outsource it. By running traffic contests, you are practically outsourcing traffic generating to the competition’s contestants. By equipping each contestant with a unique URL, you can keep track of the traffic each contestant has driven to your blog. Whoever drives the most traffic over a set amount of time is the winner and should be rewarded with a prize.
- Post an ultimate link/list roundup
Whether you are an authority site or just starting out, we need to accept that the internet is full of information similar to yours regarding your niche. Use this to your advantage. Create an ultimate post about a certain topic in your niche and link to as many other blogs as possible. After submitting the post contact all the blogs you included into your post and ask them to share or reference it in one of their posts.
- Focus on mobile compatibility
As we progress into a new era Smart Phones are taking over. Each year more and more website traffic comes from these “Web Invaders”. Optimize your blog for mobile use by increasing its simplicity. An advanced step might be to start thinking about creating a mobile app for your blog.
- Improve your titles
The difference between a good blog title and a great blog title is the amount of organic traffic it drives to your blog. Writing a good title makes your blog look good but writing a great title makes the Internet look good. This sounds a bit extreme but only great blog titles entice people to click on them. Go through your older posts and see where you can improve your blog titles to make them more “click worthy”. Only change the title and not the permalink. Changing the permalink will result in broken backlinks scattered all over the internet. Here is a post dedicated to writing better blog titles “6+1 Tips To Writing Kickass Blog Titles”
- Analyse your blog traffic and listen to your readers
Google analytics has a lot of perks. The biggest one of them is that you can see the stats of all of your blog posts. This gives you the ability to see what works and what doesn’t. Combining this information with your readers feedback you can determine what they like and what they don’t like about your blog. Incorporate this into writing your next blog post to sculpt it into a masterpiece that no one can resist.
- Run a Google AdWords campaign
You didn’t think I could make an entire list to promote your blog without mentioning paid advertising, did you? The benefit to using Google AdWords when compared to other promoting services is the Google Keyword Planner Tool. This tool can help you determine which keywords you need to focus on during your promotion campaign. When someone searches your keyword your blog post will be the first (or second) thing the viewer sees. Another cool thing about AdWords is that you pay per click, so you only pay for the visitors that click through to your blog.
- Advertise on Facebook and twitter
Out of personal experience I know that is very difficult to increase your social media following at first. By promoting your blog on these sites, you can increase your reach to people outside of your immediate social circles.
- Use hashtags when promoting your content on social media
Promoting your blog on social media can be a very daunting task, but thanks to hashtags it got a lot easier. When combining hashtags with your blog posts you tap into ready established traffic streams. There are a lot of similarities between using hashtags and an AdWords campaign. When someone searches a topic related to your hashtags your blog post appears.
- Rewrite articles and post them in article directories
Article directories are creative commons directories where you can post your content to be reused by others. Rewriting your post before posting to these directories is very important. Content that’s not rewritten will be penalized because it will be categorized as duplicate content by Google’s crawl bots. Submitted posts can be re-purposed on other sites. Linking back to your site is a re-purpose condition.
Try out these tips for yourself and leave a comment below to tell me what you think of them as well as if there is anything you would like to add to the list that I didn’t mention.